Tracking Parameters
You can use the URL tracking parameters described on this page both if you send traffic directly to one of the AVICA brands or to your own Whitelabel form.
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Unless a default value has been set, the pubid value is mandatory on all AVICA partner websites and Whitelabel forms.
The pubid_reference parameter is useful to store unique id numbers such as external click ids or client ids. The pubidsub1...5 parameters are intended for less diverse data such as campaign ids, ad-group ids etc.
A good rule of thumb is that if you at some point want to be able to sort the applications in groups, you should enter the values in pubidsub1...5; if this is not required, enter the value as pubid_reference.
| Parameter | Values |
|---|---|
| pubid | Integer. This is your account id. Please find it in your AVICA account. |
| pubidsub1 | Url encoded values less than 250 characters |
| pubidsub2 | Url encoded values less than 250 characters |
| pubidsub3 | Url encoded values less than 250 characters |
| pubidsub4 | Url encoded values less than 250 characters |
| pubidsub5 | Url encoded values less than 250 characters |
| pubid_reference | Url encoded values less than 250 characters |
| sub1 | Url encoded values less than 250 characters |
| sub2 | Url encoded values less than 250 characters |
| sub3 | Url encoded values less than 250 characters |
| sub4 | Url encoded values less than 250 characters |
| sub5 | Url encoded values less than 250 characters |